Jun 05, 2022
In General Discussion
As of 2022, all millennials, who are defined Latest Mailing Database as being born between 1981 and 1997, are well into adulthood. This demographic of adults is so large that the number of millennials even surpasses the number of baby boomers! channable-campaign-june-2022 Millennials make up a large portion of consumers and it is becoming increasingly important to know how to appeal to this group of consumers. Many companies complain of being unable to attract millennials, noting they are always in search of something bigger and better. Millennials have been frequently described as disinterested and selfish, unsatisfied, unfocused and lazy, and comprise a group of adults entering the workforce with less security and value than previous generations. With the emergence of social media, millennials have turned to a world of immediate gratification, living a “post-worthy” and filtered life, and have changed the way we market. With all the stigma surrounding millennials, appealing to this demographic seems like an insurmountable task, so we asked a Digital Marketing Specialist to help us figure out what to do to appeal to this audience. Screen Media Group is an innovation and disruption agency helping Latin and Hispanic Companies entering the American Market. The Digital Media Specialist and CEO at Screen Media Group, Neron Meiler, stated, Millennials are just like any other group of consumers. The only difference is that millennials respond to marketing in different ways than previous generations. This is because of the rise of online shopping, social media, and an overall sense of immediacy. Marketing to young adults shouldn’t be daunting. If you educate yourself on who millennials are and what they want, it is simple to implement marketing strategies that will get you great results. Here are a few recommendations and tips that you should take in consideration. Appeal to Instant Gratification We live in a digital era where nearly everything is available immediately and millennials love this. We don’t even need to leave the house to go shopping, watch a movie, get food, or talk to friends and loved ones. Jumping on this bandwagon is absolutely vital to marketing success.